Red 40, a dye formally known as Allura Red AC, has been registered and regulated by the United States for food and drug administration since 1971. Red 40 is a dye used by food manufacturers to achieve a bright red color in their products to attract customers.
Some of the most popular foods in the U.S that contain Red 40 are Skittles, Hot Cheetos, Starburst, many cherry flavored candies or popsicles, and sports drinks like Powerade or Monster Energy.
While European countries have banned Red 40, dietitians debate on whether it should remain legal in the U.S.

Research has shown concerns about Red 40 consumption has led to a rise in Attention Deficit/Hyperactivity Disorder (ADHD) in children.
Washington D.C.-based dietitian and diabetes educator, Caroline Thompson spoke on the recent controvercies.
“Red 40 is an FDA-approved synthetic dye, but recently, it has gotten a lot of press about hyperactivity in children and allergic reactions in sensitive individuals,” Thompson states.
On January 15, 2025, the FDA banned Erythrosine, otherwise known as Red No.3, which provoked a debate on the ban of Red 40.
“Color additives are safe when they are used in accordance with FDA regulations,” The FDA addressed.
The FDA argues that manufacturers can add Red 40 to their products under a safe amount and within FDA regulation. In addition, Red 40 must be labeled on the products’ packaging for customers to see.
